"I'd love more patient referrals. . .
I just wish physician marketing wasn't so intimidating"
Whether you run your own practice, or work in a clinical setting, you know this:
Building strong relationships with local physicians is crucial if you want more referrals of patients who walk into your office ready for your help.
And it’s doubly crucial if you’re beyond ready to ditch the “hearing aid salesperson” label (eye roll) and establish yourself as a well-known, respected member of your local healthcare community.
So. . . yeah. There’s a lot of pressure to be successful with your physician marketing.
If someone were to ask what you're currently doing to market yourself to physicians, you'd answer: "not enough."
Because no matter what you do, you always feel you should be doing more. And you don't exactly love the unique challenges that come with physician marketing:
- Like trying to make friends with the clinic’s receptionist, hoping they will actually pass along your message to the physicians . . .
- Or attempting to sweet-talk your way into getting "just 5 minutes" with the doctor. . .
- Crossing your fingers that your marketing materials (which you spent hours on) will nail all the things they’re supposed to: grab attention AND educate AND make physicians want to refer to you. . .
- Second-guessing yourself at every turn: but is THIS the sort of content doctors would want to see? . . .
- Cringing hard every time you deliver your carefully prepared “elevator pitch” because selling yourself is not in your comfort zone (not even close). . .
- Dropping questions in audiology Facebook communities to gauge if you’re as far off track as you suspect: Would you mind sharing what you’re doing for physician marketing? What has and hasn’t worked for you? I’m not great at being creative and I’m looking for inspiration, please! . . .
- Worrying that your persistence will come across as pushy and burn bridges before you’ve even had a chance to build them . . .
- Wondering if it’d be better to retire your fancy marketing materials and just stick to monthly patient reports from now on – because you’re still not seeing a steady stream of good-quality referrals from physicians (or you're not seeing any new referrals at all). . .
You deserve to be seen and recognized as an expert within your local medical community.
Imagine this:
- You're finally acknowledged as an essential member of a patient's health team instead of "someone who sells hearing aids"
- You’ve gone from feeling way out of your depth with physician marketing to feeling confident with no imposter syndrome or second-guessing yourself
- You're reaching so many more people through the education you're providing their doctors about specialty-specific comorbidities (hooray for more awareness and less stigma!)
- Yours is the first name local healthcare physicians think of when they have a question regarding OTC products or need to refer a patient
- You're getting a consistent stream of referrals, so no more stressing about how you're going to attract new patients
- You’re used to hearing this: “my doctor said you are the best person to go to for hearing problems”
- Your hearing aid sales have increased because the physicians you market to have already "pre-sold" patients on your best-practice services before they even step through your door
- Your profit margins are looking healthy with enough room in the budget to channel into upgraded customer service, new staff hires, a waiting room revamp (or anything you want really!)
- You're seeing new patient referrals from doctors you've never even spoken to before (that's some good word-of-mouth marketing right there)
- You are booking out 5 months ahead and can now bring another audiologist onto your team
You’d love for all those things to be a reality. But right now, you're feeling stuck because:
"I don't want to come across as too salesy or pushy"
You can’t help but worry that if you don’t find the right balance, your name will end up on some kind of secret blacklist. After all, the whole point of marketing is to build up your reputation, not destroy it. So you’re holding back from being as consistent with physician marketing as you know you should be. Because nobody can complain if they hardly hear from you, right?
Here's the thing: you need to remind yourself WHY you're doing physician marketing.
Because for you, it’s not about the money (although more referrals and revenue would be nice, let’s be honest) – no, it’s about education. Because when you educate physicians, you help their patients get the care they need. So you're not "selling."
Yes, it's very easy to assume that physicians will roll their eyes and think you're just there to promote your services or a product.
But it's also very easy to forget that they actually have the same goal as we do: to provide the best possible patient care.
You’re not a nuisance or a sleazy salesperson. Far from it.
You’re an essential part of the medical community because YOU are helping physicians take their patient care to the next level. And what doctor wouldn’t want to learn more about how they can help their patients?
"My local physicians only refer in-house"
You're about to give up (or have already given up) on trying because what's the point if they refer no one to you? It's like a VIP club and you're stuck outside in the cold without a membership card.
But maybe we’ve been looking at it the wrong way.
A 2015 practice benchmark study by Hearing Review found that in medical practices, 68% of new patients and 65% of total revenue came from physician referrals.
The same study found that hearing care providers in non-medical practices only had 19% of new patients and 18% of total revenue come in from physician referrals.
Audiologists employed by hospitals or medical facilities have a pretty unfair advantage by the looks of it, right?
Well, the study also found that medical practices spent 2x more on physician marketing than non-medical practices. Not such an unfair advantage after all.
The message here is clear: to see more results from physician outreach, we need to invest more in it and keep at it.
Don’t give up on physician marketing.
Stay focused on what physicians stand to gain from partnering with you. Focus on educating them. Focus on their patients. You’ll get there.
They need to reach the point where they trust you with their reputation AND their patients. That's a lot of trust you need to build and there isn't a magic bullet to speed the process up.
The good news: there is a way for you to spend less time and energy creating all your own marketing materials, leaving you free to just handle the "sending stuff out regularly" part. More on that shortly.
"I don't have enough hours in the day and it feels like an overwhelming amount of work now that OTC hearing aids are becoming more prevalent"
Creating your own educational materials takes a lot of time and commitment, especially when it feels like things are changing on a weekly basis.
From researching and gathering articles, to making sure the resources are relevant and engaging, to following a regular distribution schedule so you don't fall off the radar. It's stressful! (And that was even before the OTC hearing aids.)
The OTC news may have brought your marketing efforts to a complete standstill lately because you're waiting for more information to drop once the products are released. Plus, it's overwhelming figuring out how to even approach the topic with healthcare professionals.
But this doesn't mean you should take a hiatus from physician marketing to see how this plays out.
Because now, MORE THAN EVER, is when you should educate and build relationships in your medical community.
You should embrace the topic of OTC hearing aids to show your local physicians why what YOU do is so important - and exactly why specialized care and prescription-fit hearing aids are better for their patients than one-size-fits-all OTC products.
Yes, this will require a lot of work
Wouldn't it be so much better if you could send out engaging and informative content regularly, without needing to create it yourself?
Well, it just so happens that I'm in the business of making marketing easy for audiologists...
Now, you can educate physicians about hearing loss and attract the patient referrals you deserve. . .
. . . without spending hours creating content
. . . without battling self-doubt and imposter syndrome
. . . and without worrying you should be doing more
Introducing
Physician Marketing Made Easy
A membership for audiologists (medical or non-medical) who want to build strong relationships with local physicians and attract more patient referrals. Packed with created-for-you marketing materials and resources. Designed exclusively for audiologists BY an audiologist.
Hey,
I’m Katie Armatoski
Audiologist + Content Machine
Flashback to a Friday afternoon in 2017.
I had just returned to my office with my coworker after “making the rounds,” AKA visiting our local physicians’ offices in person.
All I could worry about for the rest of that afternoon was: “What are these physicians going to think of me?“
I hoped I hadn’t come across as self-obsessed or disingenuous. No matter how many times I showed up in person, this thought stayed with me.
Fast forward to 2018. I had just started building my own personal brand.
I was supposed to be posting content on LinkedIn, but all I could think was: “What are these physicians going to think of me?”
Gah, not this again!
Then it hit me.
I realized that no matter how often I shared my thoughts, whether online or in person, I would still feel like an imposter. And I knew I needed to shift this enormous mental block standing in my way.
Fast forward to today. My personal brand is going strong and I no longer shy away from putting myself out there.
I have been on a mission since 2018 to help other audiologists develop their own personal brands, overcome the fear of self-promotion, and stand out in our overcrowded market.
We deserve to be heard. Our profession deserves to be respected.
Which is why I’m super excited to help make your physician marketing easy!
“The content is so fresh, creative, and appealing.
I just really appreciate all the thought and effort you have put into the whole process - not just content creation but eduction as well. We typically encounter so many expensive and sloppy looking marketing systems in our field that really doesn't reflect on who we are - you really caught my attention with such a great approach. I just wanted to make sure I thanked you!”
~Content Crew Review
Allen Rohe
Doctor of Audiology
Everything you get inside Physician Marketing Made Easy
Marketing works best when it’s relevant to the audience you’re speaking to. A generic, “throw the same thing at everyone and hope something sticks” approach Does Not Work.
Which is why you won’t find any “one size fits all” materials inside this membership. Instead, you’ll get your hands on memorable marketing assets that are specifically tailored to different medical specialties.
For example: want to reach out to local neurologists? The membership makes it super easy to send them an engaging, branded resource that focuses on a neurology-specific topic and its link to hearing health, before mentioning how your services can help their patients. And you don’t even have to think of a single word! Magic.
Curious what other specialties are included? Let’s check it out!
You’ll get a variety of content targeting these medical specialties:
Primary Care Physicians/ Nurse Practitioners / Geriatrician
Topics: Auditory Processing Disorder (APD), Tinnitus, Cognition, Amplification, Best Practices, Common Hearing Loss Complaints
Neurologist/ Neuropsychologist
Topics: Vestibular Migraines, Tinnitus, Cognition, Stroke, Vestibular Disorders, Best Practices
Emergency Medicine
Topics: Concussions (Motor Vehicle Accidents), Sudden Hearing Loss, Impact/Barotrauma, Hearing Aid Repair, Opioid Associated Hearing Loss, Tinnitus
Nephrologist
Topics: Alport Syndrome, Reduced Kidney Function and how it’s associated with sensori-neural hearing loss, Barley Syndrome, Case Study
Cardiologist
Topics: Impaired Cardiovascular Health & Hearing, Trauma, Tinnitus & Blood Flow, Baseline Evaluations & Monitoring, Working Together as a multidisciplinary team
Endocrinologist
Topics: Reduced Kidney Function & Hearing Loss, Working Together As A Multidisciplinary team, Tinnitus, Baseline Evaluations & Monitoring
Pediatrics
Topics: Outer Ear Problems & Solutions, Middle Ear Problems & Solutions, Auditory Processing Disorder (APD), Best Practices, Hearing Protection/Awareness , Management of Hearing Loss in Children
Radiation Oncology
Topics: High Frequency Audiometry, Evidence-based Practice, Multi-disciplinary team, Baseline Evaluation & Monitoring, Loaner Hearing Aids, Family-Centered Care
Speech Language Pathologists
Topics: Evidence-based Practice, Baseline Evaluation & Monitoring, Loaner Hearing Aids, Repair Services, Adult Aural Rehabilitation
Dentists
Topics: Hearing Protection, Helpful Hearing Aid Tips, Tinnitus, Cognition & Hearing Loss, Awareness of Hearing Loss
Internal Medicine
Topics: Auditory Processing Disorder (APD), Tinnitus, Cognition, Amplification, Best Practices, Common Hearing Loss Complaints, Cochlear Implantation
Otolaryngologists
Topics: Cochlear Implantation, Auditory Processing Disorder (APD), Speech In Noise Testing, Best Practices, Speech Language Therapy, Tinnitus Retraining Therapy
Sports Medicine
Topics: Traumatic Brain Injuries, Vestibular Disorders, Tinnitus, Post- Traumatic Hearing Loss, Baseline Evaluations & Monitoring
Pharmacists
Topics: OTC Hearing Aids, Real Ear Measurements, Ear Wax Removal, & Tinnitus Management
Customizable marketing materials for powerful reputation building
The downloadable materials inside have been created for you in Canva and Google Docs, and they all lead with education. They’ve been designed to showcase your expertise and your mission to help patients. And they stay focused on building a physician’s trust in you - with no hard selling or icky marketing tactics.
The content is easy to customize with your details - or we can customize them for you, more info below - to help you build a strong personal brand. (Because yes, developing a personal brand is important whether you own a practice or work in a medical setting.) It is, hands-down, the best way to set yourself apart from everybody else and build trust.
Every 3 months, you'll have a batch of brand new marketing materials added to your existing pool of content inside.
Here's a breakdown of the downloadable materials:
14 intro letters
per quarter (1 for each medical specialty listed above) explaining the importance of hearing health and how it relates to the physician's specific area of expertise.
42 postcards
per quarter (3 for EACH specialty listed above)to deliver important snippets of information fast – and memorably! Who knows, they may even save a few to display in their office as artwork!
14 newsletters
per quarter (1 for each specialty listed above) which offer a more in-depth look at different conditions and their link to hearing issues.
You can add on done-for-you content customization, so all you need to do is print!
Don’t want to spend time adding your details to the downloadable materials yourself? You can select our content customization service when you join, and we’ll do it for you!
I’ll show you how to easily set up your Canva Pro account so my team and I can go in and customize the content with your location, phone number, logo, and photo.
You’ll then get an entire quarter’s worth of personalized marketing materials delivered to your inbox within 2 weeks.
Next, you’ll be able to view and proofread your materials before requesting any edits via email.
And that’s it! You’ll then have a bunch of customized content at your fingertips, ready to print. No more agonizing over your marketing. That calls for a massive high five! 
A library of LinkedIn caption posts so you can rock your personal brand online too
- You'll get 45 LinkedIn caption posts per quarter to choose from (images and graphics not included). None of them are date or event specific, so you don't need to worry about missing out on the opportunity to use certain posts - you can use whichever ones you like, whenever you like!
- Just like the downloadable materials, the LinkedIn posts are tailored to speak directly to different specialties and cover a variety of medical topics.
- With the membership covering both your online and offline physician marketing, you'll be building up a solid reputation as "the audiologist to go to" in your local area in no time!
Exclusive use of the marketing materials for your local area
When you become a member, you'll have total peace of mind that other local audiologists won't "step into your territory" and target the same physicians with the same marketing materials as you.
This is actually the reason I've set up an application process for this membership - so I can confirm every applicant's location and find out which local physicians they're planning to market to.
This way, I can check for any "overlaps" with current members before accepting new people, to ensure everyone's marketing content stays totally unique!(If there is a geographical/marketing overlap - it doesn't happen often, in my experience - I will add the applicant to a waitlist in case the space frees up later.)
All content includes accompanying research to boost your credibility
The days of hunting down data to support your marketing efforts are over. Hooray!
Every single piece of content you get inside the membership is based on research with cited sources for you to download and print (if you wish).
And because this has all been created for you by a fellow audiologist, you can be confident you're putting out authority-building content that speaks about the services and treatment ONLY an audiologist can provide.
Physicians are looking for validation that you are the perfect person to refer their patients to. That's why the content inside has been designed to make their decision whether to collaborate with you a no-brainer.
As of September 2022,
this is all the work that has gone into the materials inside Physician Marketing Made Easy:
- Over 440 hours spent designing
- Over 100 hours of editing and proofreading by someone who has a B.A. in Professional Writing and an M.A. in Secondary English Education
- Over 15 peer-reviewed journal articles referenced and reviewed by an audiologist
- Over 85 hours spent researching
What could you achieve with all that time and energy saved?
The LinkedIn Lowdown for Audiologists
This 2-hour course will help you up your LinkedIn game to position yourself for better results from the included caption posts.
The course covers:
- How to set up your profile in a way that communicates your expertise quickly to healthcare professionals
- How to optimize your profile for the best possible visibility
- How to make a LinkedIn Company Page
- How to use LinkedIn’s Advanced Search to find physicians in your area
- Tips and tricks when making connection requests to local physicians
- How to build your authority and create a solid strategy to get the most out of LinkedIn with your done-for-you caption posts
30 days to poke around first, totally risk-free
I'm VERY confident that once you get inside, you’ll think “where has this beeeen my entire audiology career?!” But on the off chance you sign up, look around and decide “nah, this isn’t for me” within the first 30 days, you’ll get a full refund with no questions asked. Just drop an email to info@ascendingaudiologists.com to get your money back.
Apply for Physician Marketing Made Easy
Once inside the membership, you’ll lock in EXCLUSIVE use of all the marketing materials for your local area.
No other audiologists located nearby will be able to join and send the same content to the same physicians as you. You’ll have a competitive edge and totally unique marketing content!
But here’s the most awesome part:
You only need 2 new hearing aid patients in an ENTIRE YEAR and the membership has paid for itself.
Monthly
$799* per month
30-day money-back guarantee
*Does not include our optional done-for-you customization service
Quarterly
Save $398
$1,999* per quarter
30-day money-back guarantee
*Does not include our optional done-for-you customization service
Yearly
Save $1,589
$7,999* per year
30-day money-back guarantee
*Does not include our optional done-for-you customization service
After you’ve filled out the short application form, I’ll check to make sure nobody else has already snapped up your local area (because our members are given geographical exclusivity).
If your location is still available, you and I can jump on a quick, no-pressure call to make sure this is a great fit before you join!
Time to answer some questions!
Physician Marketing Made Easy is ONLY for audiologists, not for hearing healthcare professionals. So if you’re NOT an audiologist, this isn’t for you as the materials focus on the treatment and services only an audiologist can provide.
If you are employed by a medical facility, this membership is for you. Because the materials inside will help you set yourself apart from your colleagues and develop your own personal brand (because even though you aren’t running a business, this is still important to attract physician referrals).
If you run your own practice, this membership is for you. The materials will help you create a memorable, personal brand for your business so you stand out from your local competitors.
Whichever camp you fall into, Physician Marketing Made Easy will save you so much time and make it nearly impossible for you to fall behind with your marketing efforts.
After you’ve filled out the short application form, I’ll check to make sure nobody else has already snapped up your local area (because all members are given geographical exclusivity).
If your location is still available, you and I can jump on a quick call to make sure this is a great fit before you join! (Don’t worry, this call will NOT be a high-pressure sales conversation. That’s not how I do things around here.)
Absolutely! You can switch to a monthly, quarterly or yearly membership plan any time by shooting me an email at info@ascendingaudiologists.com.
– Primary Care Physicians/ Nurse Practitioners / Geriatrician
– Neurologist/ Neuropsychologist
– Emergency Medicine
– Nephrologist
– Cardiologist
– Endocrinologist
– Pharmacists
– Pediatrics
– Radiation Oncology
– Speech Language Pathologists
– Sports Medicine
– Dentists
– Internal Medicine
– Otolaryngologists
You get immediate access to:
- 14 intro letters (1 for each specialty)
- 42 postcards (3 for each specialty)
- 14 newsletters (1 for each specialty)
- 45 LinkedIn caption posts
Then, in 3 months’ time, you’ll get a fresh batch added into your membership (14 new intro letters, 42 new postcards, etc). And so on.
Note: The new materials introduced each quarter will be in addition to the content you already have inside. So over time, you’ll have even more variety and materials to choose from!
If you don’t want to do it yourself, you can add on our done-for-you customization service for all the downloadable materials! (LinkedIn caption posts not included in this service.)
I’ll show you how to set up your Canva Pro account so my team and I can go in and customize your content with your location, phone number, logo, and photo.
You will then get an entire quarter’s worth of personalized marketing materials delivered to your inbox within 2 weeks.
Next, you’ll be able to proofread your materials and request any edits.
Once they’re finished, all you need to do is print!
Yep! If you don’t require our done-for-you customization service, you’ll receive all of your quarterly marketing materials immediately after enrolling so you can head straight into Canva and customize them.
Don’t worry! You’ll have access to a pre-recorded 30-minute Canva workshop to help you quickly get to grips with it. You’ll be customizing and printing your materials in no time!
If you’re customizing the downloadable materials yourself, you can use their free plan.
If you use our add-on content customization service, you will need to purchase Canva Pro ($119/year) so my team and I can go into your account to customize your materials for you.
As often as you like! The beauty of this membership is that you have everything at your fingertips, so you’re able to kick your marketing activity up a notch and send more stuff out if you want to.
But if you just want to send out a batch of materials once a quarter, you can do that too. The hardest part – creating the content – is already taken care of for you.
That’s right! When you become a member, you lock in exclusive use of the marketing materials for your local area. So you don’t need to worry that another audiologist nearby is strolling into the same physicians’ offices with near-identical materials.
(I’ve made this membership application-only so I can check every applicant’s location against our existing members’ before accepting them.)
You’ll keep access to materials that you’ve already had customized by us (or have customized yourself), but you won’t get access to any new content.
Unfortunately not, due to the nature of the downloadable materials you will not receive a refund after your 30-day money-back guarantee has expired.
Physician marketing is worth investing in, for sure. Because when it’s done right, you’ll get regular referrals without needing to spend a ton of money on traditional marketing.
In fact, Industry Benchmarks found that physician referrals were the highest-producing referral source with the lowest amount of marketing spend, so the opportunity is there for big ROI.
The name says it all really: Physician Marketing Made Easy. You already know how important physician marketing is, and this membership will take the hard work out of building these relationships.
To my knowledge, there are NO other physician marketing programs that have been created EXCLUSIVELY for audiologists, BY an audiologist.
I guess the most important question for you to think about is: how much time and money are you investing in physician marketing right now and what ROI are you seeing?
Don’t forget there is also a 30-day money-back guarantee, if you want to check out the content inside before making a decision.
- 14 intro letters per quarter (1 for each medical specialty)
- 42 postcards per quarter (3 for each specialty)
- 14 newsletters per quarter (1 for each specialty)
- 45 LinkedIn caption posts per quarter, tailored to 14 medical specialties
- Exclusive use of the materials for your local area
- Accompanying data and research for all your materials
- The LinkedIn Lowdown for Audiologists course
- Optional done-for-you content customization for all your downloadable materials
Apply for Physician Marketing Made Easy
Once inside the membership, you’ll lock in EXCLUSIVE use of all the marketing materials for your local area.
No other audiologists located nearby will be able to join and send the same content to the same physicians as you. You’ll have a competitive edge and totally unique marketing content!
But here’s the most awesome part:
You only need 2 new hearing aid patients in an ENTIRE YEAR and the membership has paid for itself.
Monthly
$799* per month
30-day money-back guarantee
*Does not include our optional done-for-you customization service
Quarterly
Save $398
$1,999* per quarter
30-day money-back guarantee
*Does not include our optional done-for-you customization service
Yearly
Save $1,589
$7,999* per year
30-day money-back guarantee
*Does not include our optional done-for-you customization service
After you’ve filled out the short application form, I’ll check to make sure nobody else has already snapped up your local area (because our members are given geographical exclusivity).
If your location is still available, you and I can jump on a quick, no-pressure call to make sure this is a great fit before you join!